TomTom Advertising Blitz!

This week we unveiled the company’s first integrated U.S. advertising campaign. Over the coming months we will be targeting our core consumers via television, radio, print, and online ads. We’re reaching out to potential TomTom customers with commercials surrounding network TV and national cable programs on ESPN, Spike TV, Discovery channel and more.

But why wait to check out our new campaign? You can preview our three new television spots right here at Club TomTom. Feel free to take a peek at them and then, using the “Poll feature” in the right-hand column, let us know which is your favorite. We’d also love to hear your feedback and reactions to the ads, so go ahead and submit a comment to this post or email us at asktomtom@clubtomtom.com.


DougDoug
commercial
(4MB)

SueSue
commercial
(4MB)

ScottScott
commercial
(4MB)

Popularity: 25% [?]

10 Comments »

  1. Matt Colby said,

    October 17, 2005 @ 11:34 am

    I LOVE these ads

  2. Sammy Sobers said,

    October 27, 2005 @ 2:02 am

    what’s the song used in the 3 commercials?

  3. Scott Scott said,

    December 5, 2005 @ 7:03 pm

    What a surprise, having friends call me about my ads on TV. Yes my name is Scott Scott and has been since 1956, I live in Wheaton, IL with my wife and 2 children. I know a Scott Scott in MN, as I understand it. he was named Scott and was adopted by his step father surnamed scott,(he had a choice!) I know of a Scott Scott in CA who was a friend of a friends (Kim Covenaugh’s) boss growing up. I do know a Thomas Thomas also from Chicago. Billy Williams once gave me greif for my name and I turned it back on him with a name of William Williams (chicago cubs), he corrected my saying he was too poor for a fancy name like that and showed me proof he was named “Billy” Williams by is mother.

  4. Administrator said,

    December 9, 2005 @ 7:42 pm

    Sammy -

    The song used in the commercials is called “In the Persian Market” by Terry Snyder and The All Stars

  5. TomTom said,

    January 2, 2006 @ 2:07 pm

    My boss at Avid technology used to call me TomTom. One Avid Technology customer ever called me Tomtom turnaround and since tghat day he calls me TomTom. But I have to say in reaction to the commercials that I do like the CSI version.

  6. Aid said,

    September 18, 2006 @ 12:48 pm

    Does anyone know which advertising agency made the commercials? They’re brilliant!

  7. Administrator said,

    September 19, 2006 @ 2:03 pm

    Thanks so much! Our DougDoug, ScottScott, and SueSue TV spots were produced by Boathouse Group Inc. of Waltham, Massachusetts.

  8. Adam Hartfield said,

    November 13, 2006 @ 3:27 pm

    As for the song, while it is by Terry Snyder and The All Stars, you may have better luck finding it if you search for Enoch Light’s “Persuasive Percussion” album. I nearly fell out of my chair the other day the first time I saw the commercial - “Oh my God, I have that record!”

  9. Nathan said,

    December 16, 2006 @ 10:41 pm

    Who is the actress in the DougDoug commercial. Has she had any other work we may have seen. She is absolutly beautiful!

  10. Administrator said,

    December 19, 2006 @ 11:24 am

    Her name is Ingrid Doucet. We’re glad you’re a fan!

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