Get ready for a spoonful of summer! To celebrate ice cream season, Baskin-Robbins is launching Find the Pink Spoon, an online game and nationwide mobile tour that incorporates the company’s iconic pink spoon in a fun and interactive way. The “Road Trip” hits the highway taking the adventure offline and bringing a mobile tour across the country visiting various cities and towns throughout June and July.

The game kicks off May 30, 2006 and encourages players to answer trivia questions that lead to a Baskin-Robbins pink spoon, hidden in a secret location within the United States. The game can be found at www.findthepinkspoon.com and will keep ice cream lovers hungry for a chance to win 13 grand prizes, worth more than $100,000 and weekly prizes like a TomTom GO 700 or Baskin-Robbins sundaes for a year. For every point earned, consumers will get additional entries into the sweepstakes. The best part is, players can choose which prizes they want to compete for!

Prizes include:
• 2006 Chevy Colorado LT Pick-up Truck and Yamaha VX 110 WaveRunner
• Australian adventure for four
• $2,000 shopping spree at Toys “R” Us Times Square and Official POG Toy Prize Package
• Trip for 4 to Nashville - meet country music star Julie Roberts & Taylor GS Series Guitar
• Trip to Bermuda for four with two sets of King Cobra golf clubs
• and more!

Featured Weekly Prize (13 week promotion):
• TomTom GO 700
• Baskin-Robbins sundaes for a year

Go to www.findthepinkspoon.com now and sign up before May 30 and you’ll receive an alert when the promotion starts, or simply go to the site on the 30th to register and begin playing.

Popularity: 4% [?]