New identity, new logo…
TomTom, the world’s largest navigation solution provider, today unveils its new corporate identity with a new logo.
The new identity retains all of our unique brand values for consumers. At the same time it better reflects the full portfolio of navigation, tracking & tracing and traffic solutions that we offer.
The logo is an evolution of the current logo and consists of the word ‘TomTom’ spelled in black, capitalized letters and features our famous red hands embracing a transparent ball.
Starting in March, the new logo will gradually be introduced in all materials.
So, what do you think?
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John said,
February 6, 2007 @ 6:18 am
Boring! What’s new about it anyway…
Joshua said,
February 6, 2007 @ 12:43 pm
I like it! It’s much better!
Leah Quertermous said,
February 20, 2008 @ 7:28 pm
LOVE IT!!! GO TEAM TOM TOM!