“You can never get customer feedback that is not useful.” This is the position of Anne Louise Hanstad, vice president of U.S. marketing for TomTom, who spoke with the Tampa Tribune last week. TomTom understands that a company can gain invaluable insight from customers. TomTom welcomes the feedback and uses it to better its products, services, and overall quality.

As noted recently in the The Tampa Tribune, TomTom used customer reviews to better understand issues associated with the mounting system on the GO 910, responding with a redesign and a free mount replacement program.

TomTom is not alone in this sense, as companies spanning many industries begin to increase the utilization of user reviews and customer feedback. Buyers have access to significantly more information than in the past and can tap into opinions from experts, other users, and independent reviewers rather than focusing solely on what the seller chooses to disclose.

Take a look at the article, and as always, keep the feedback coming.

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