WBZ 1030’s Carl Stevens interviews TomTom US President Jocelyn Vigreux and homecare nurse Mary Danforth

Homecare nurses have it tough. Patients who need daily care can’t wait for the rain to stop. Necessary medications can’t wait for the floodwaters to recede. And insulin shots won’t open a closed road.

The Massachusetts flooding of May 2006 shut down four bridges and closed local roads in homecare nurse Mary Danforth’s North Shore territory. The unexpectedly intense flooding that week closed some of her usual routes. Driving down unfamiliar roads in the dangerous conditions, Mary needed options because her patients needed her. Faced with the challenge, Mary Danforth was spotted in her Ford Escort, stopped on the shoulder, poring over maps, trying to find her way around closed roads that seemed to change hour to hour.

Braving rushing waters and driving rain, Mary made her home calls, her patients got their care, and she got more than a little soaked. On June 30, 2006, TomTom presented Mary Danforth with a TomTom GO700. Now she will have a friendly voice guiding her safely to her patients, to whom she is most devoted. Mary Danforth was doing her job when she braved the driving rains, but she did it with uncommon courage and devotion.

Thanks to Mary Danforth and homecare nurses just like her, homebound patients can rely on the health care they need in the most trying of conditions.

Hear the WBZ radio broadcast of the presentation

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Get ready for a spoonful of summer! To celebrate ice cream season, Baskin-Robbins is launching Find the Pink Spoon, an online game and nationwide mobile tour that incorporates the company’s iconic pink spoon in a fun and interactive way. The “Road Trip” hits the highway taking the adventure offline and bringing a mobile tour across the country visiting various cities and towns throughout June and July.

The game kicks off May 30, 2006 and encourages players to answer trivia questions that lead to a Baskin-Robbins pink spoon, hidden in a secret location within the United States. The game can be found at www.findthepinkspoon.com and will keep ice cream lovers hungry for a chance to win 13 grand prizes, worth more than $100,000 and weekly prizes like a TomTom GO 700 or Baskin-Robbins sundaes for a year. For every point earned, consumers will get additional entries into the sweepstakes. The best part is, players can choose which prizes they want to compete for!

Prizes include:
• 2006 Chevy Colorado LT Pick-up Truck and Yamaha VX 110 WaveRunner
• Australian adventure for four
• $2,000 shopping spree at Toys “R” Us Times Square and Official POG Toy Prize Package
• Trip for 4 to Nashville - meet country music star Julie Roberts & Taylor GS Series Guitar
• Trip to Bermuda for four with two sets of King Cobra golf clubs
• and more!

Featured Weekly Prize (13 week promotion):
• TomTom GO 700
• Baskin-Robbins sundaes for a year

Go to www.findthepinkspoon.com now and sign up before May 30 and you’ll receive an alert when the promotion starts, or simply go to the site on the 30th to register and begin playing.

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Still wishing you had a TomTom GO 700? If you are an American Express Cardmember, you may be in luck. TomTom has partnered with American Express as part of My WishList – a promotion that makes a limited number of in-demand products (like the GO 700) available for 25-50% off! WishList products must meet highly selective criteria – as described by American Express, a product that, “inspires Cardmembers to try new things or to do something they’ve always dreamed of. With each wish comes the potential to do, to try, to be someone new.” We think that this describes the GO 700 quite nicely.

If the GO 700 is on your wish list or the list of someone you care about, be sure to visit the American Express website on Monday, June 12, 2006. The GO 700 will be featured as an American Express Hot Product, and the price will be very nice! New GO 700s will be available at 12:00pm, 3:00pm and 7:00pm, until supplies run out.

My WishList will run from June 6 – 16, 2006. In addition to the special offer on the GO 700, cardmembers will also be able to make their wishes come true across a variety of “indulgences” from Adrenalation (sports & adventure) to Joyridery (out & about). We hope that you will be able to make all of your TomTom (and other) wishes come true.

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The Cambridge, MA Police Department recently nominated TomTom for a good citizen’s award in recognition of TomTom’s help with a sting operation in an area that had frequent car theft/attempts. TomTom donated a GO 700 portable GPS unit to the department, which was then planted in an unmarked police decoy car. The undercover detectives watched the unmarked car under surveillance in order to catch the thieves. The thief fell for the trap and not only did the police catch him right away, but he also admitted to breaking into over 20 vehicles!

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Since 2004 TomTom has attended CeBIT in Hanover, Germany and with every year that passed the stand grew bigger.

 

The 2006 CeBIT stand for TomTom was around the 300 square meters and had two floors. The downstairs floor contained more then 70 products, varying from TomTom RIDER, to NAVIGATOR 5, MOBILE 5, TomTom ONE to our newest GO range; GO 510, GO 710 and GO 910. But there was more to see on the first floor, we had a motorbike, a scooter and one quarter of the stand was dedicated to TomTom WORK, TomTom’s solution for fleet management. The second floor contained 3 meeting rooms, a bar and a lounge area. During the 7 days of the fair the stand was packed and full of trade visitors, consumers and journalists, all interested in TomTom and the cool and exciting products.

The stand was one of a kind; very stylish and unique.

 

 

This year we can say that TomTom’s presence at CeBIT has again been very successful.

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