Here are a few shots of the booth:

Here’s just a simple product shot. I finally managed to get one where no one was touching the devices. And I know exactly what you’re thinking…yes, we keep lots of Purell handy.

My workstation in the second-level meeting room of our booth.

A view from above.

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Here’s a quick look at the TomTom booth here at the Las Vegas Convention Center North Hall (Booth 6006). Apologies for the low quality, I’m running quite the guerrilla operation here.

This is, admittedly, my first CES and I’m pretty awed by the whole thing. I mean, this is the best of the best in consumer electronics. Every big and small name is here and they are all showing off their very best. What’s been really fun for me has been talking to the small electronics companies. Last night, I ran into three guys who just started their own software company and are exhibiting for the first time here. You could almost see the Bill Gates-dreams in their eyes.

Las Vegas is a sight to behold as well. You fly over hundreds of miles of mountainous terrain then, just out of nowhere, huge city with what looks like enough lights to brighten the country, densely compacted into a few hundred square miles.

Anyway, I’ll have my second impressions at the end of today (8PM EST). You might have read that we already won some awards here (I know, didn’t this thing just start?). I’ll have an update on that as well.

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Still wondering what it’s really like to drive with a TomTom in your car? Guess what. You don’t have to worry about it anymore. We’ve created this interactive driving experience that simulates what it’s like to use a TomTom, complete with fun scenarios that really put you in the driver’s seat… with that disembodied hand.

Call it a TomTom “choose your own adventure.” Experience TomTom now.

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This is the last of our brand new TV ads and my personal favorite.

Let us know what you think of our new ads. Just drop us a comment below.

Enjoy!

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Here’s the third in our new series of TomTom TV ads. This one highlights TomTom’s real time traffic solutions.

No rubber duckies were harmed in the filming of this ad.

And here’s one of the actual rubber duckies used in the filming sitting on my desk as proof that they were unharmed, but it should probably watch out for that gator in the top right there.

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