We at TomTom are proud to announce the new TomTom RIDER 2nd Edition! It’s an amazing device that we are truly excited about bringing to market. Whether you ride everyday or get your bike out on the weekends, the TomTom RIDER 2nd Edition provides an easy-to-use, high-quality, and fun navigation experience.

The RIDER 2nd Edition is developed by bikers for bikers and has some amazing new and enhanced features that are listed below:

- A newly designed power button
- Rugged “RAM” mount that fits on virtually all motorcycles, is easy to mount, and can withstand rigorous vibration conditions common to riding
- High-quality Cardo scala-rider® Bluetooth® headset for in-helmet spoken instructions. The new headset fits open and closed helmets, and has exceptional noise cancellation performance to ensure that bikers can hear directions and phone calls with unparalleled clarity.
- Waterproof (IPX-7 standards)
- Rugged and secure bike dock
- Enhanced quality voice instructions
- Easy to hear beep instructions as speed increases to replace voice instructions
- Bluetooth

Popularity: 7% [?]

Sorry for the lack of posting this week. I’m at the beautiful home office in Amsterdam. Here’s a view from outside my hotel…

I’ll be back on Friday with more about the TomTom GO 720.

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You know, for the last few weeks we’ve been talking about the GO 720’s bevy of new features. But what good is me talking about it… at length… if you can’t really see it in action.

Check out the FM Transmitter in action below.

To learn more about the TomTom GO 720, head on over to TomTom.com.

Enjoy the weekend!

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So it may not necessarily enhance the navigation capabilities of your TomTom GO 720, but it’s pretty cool to be able to choose your own car symbol.

The GO 720 comes preloaded with a variety of fun choices. But, if you want to get a bit inventive, you can even create your own. Just follow these steps:

1) Select the digital image you’d like as a car icon;
2) Convert it to a 256-color bitmap file;
3) Size it such that it’s between 24 x 24 pixels and 128 x 128 pixels.
It has to be square or it won’t work;
4) “Erase” any imagery you don’t want to appear by coloring it red (RGB 255,0,0);
5) Plug your TomTom into your PC and open the root folder;
6) Put your bitmap image in the subfolder “cars” found in the “art” folder.

If you’ve followed the steps correctly, your image will appear as a selection on your device. Here’s the image I made (my lame Sentra) and how it looks on my device.

Have a cool car symbol on your GO 720? We want to see. Send us your bitmap at asktomtom@clubtomtom.com. If it’s tasteful, we’ll share with the class.

Popularity: 16% [?]

Just a reminder that all this month we are running a contest to win a new TomTom ONE – the world’s #1-selling portable navigation device.

All you need to do is send us a one-minute video convincing the Club TomTom judges that you need a ONE more than anyone else.

Grovel, threaten, barter, beg… it’s all good, just make it convincing.

Contest rules here. Video format restrictions here.

So keep those videos coming… until midnight August 31 that is.

Popularity: 3% [?]