TomTom, the world’s largest navigation solution provider, today unveils its new corporate identity with a new logo.

The new identity retains all of our unique brand values for consumers. At the same time it better reflects the full portfolio of navigation, tracking & tracing and traffic solutions that we offer.

The logo is an evolution of the current logo and consists of the word ‘TomTom’ spelled in black, capitalized letters and features our famous red hands embracing a transparent ball.

Starting in March, the new logo will gradually be introduced in all materials.

So, what do you think?

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This is the last call for TeleAtlas questions! If you have a question for TeleAtlas about GPS mapping, send it today to asktomtom@clubtomtom.com. The questions will be answered and posted on the blog later this month, so keep an eye out for it!

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